Deliver more relevant, timely content to buyers through one-to-one personalization. Download Mindtree’s latest e-book to learn how.
Are you measuring the right factors to keep your digital initiative on track? Hint: Start small.
The four most common obstacles to digital success—and how to overcome them.
Discussions and debate about the latest trends in personalization.
The journey to faster development and greater efficiency starts with an essential choice.
Improve speed, collaboration and execution with a proven customer engagement platform.
In the new world of marketing, the most successful players have morphed from filling the funnel to carrying on sustained conversations with customers.
Building blocks for driving personalized engagement with bots
Take a peek at the details behind the decision science platform that can help your business harness the potential of big data.
Abandon the cold-call strategy to engage your leads more efficiently and effectively.
Personalized interaction with the speed and immediacy of a digital just-in-time interaction.
Use cases for revenue growth, customer delight and lower costs.
Key insights to help you plan and implement a successful migration.
Marketing automation takes customer engagement to the next level.
Key drivers and enablers for organizations undergoing a digital transformation to achieve competitive advantage in the modern marketplace
Banking customers are only transactionally engaged with their bank. Can Chatbots change that?
How do travel & hospitality organizations seamlessly service the connected traveler throughout the entire buying lifecycle?
Stories and discussions on shaping personalization initiatives in consumer goods industry
Insights to how large brands, like Target and Walmart, are employing omnichannel strategies to stay relevant in a mobile-first world.
A roadmap, implementation strategy and success pillars for data-driven decision making
Study finds that personalization improves the customer experience and drives sales.
Companies in the hospitality industry should use appropriate technology to build an enriched customer view to provide a personalized experience.
Insights into how to use data to build an intimate view of the customer is critical to get personal
APIs are crucial for modern businesses to be digitally nimble without going “all in” by dismantling their legacy systems first
Scrum masters can impair projects by doing too little or too much for their teams. For the best results, learn to lead and serve at the same time.
Guidance on choosing a tool to extract, transform, cleanse, synchronize and manage data so you get the right business information.
In this real-life example, see how a distributed Agile team successfully coordinates a dual-shore project.
Get inspired by real-world examples of companies that have taken digital to the next level.
By using advanced analytics to anticipate and respond to buyer preferences, companies can drive higher conversion.
Learn why collaboration between creative and technology partners is essential to digital success.
Learn why embracing an API-first approach is the key to getting ahead in the digital economy.
Discover the three key aspects of personalization that travel suppliers can use to engage and retain customers.
Learn about the initiatives that market leaders are implementing today.
Break through the barriers to digital transformation by answering these queries.
Automation, location, interaction and personalization—take a closer look at the top trends to follow this year.
Mindtree CMO Paul Gottsegen and others offer their take on why marketing to Generation Z requires rethinking the rules of engagement.