4 keys to delivering next generation customer experiences

(Article originally published by Total Retail)

There are often stark differences between what is and what can be when it comes to the Age of Personalization. Businesses that want to make true personalization a reality need to focus on four essential building blocks: forming an intimate view of the customer via customer personas and context awareness; using advanced analytical techniques to infer what customers want via a personalization engine, delivering and executing on those inferences in an automated, integrated way; and doing all of it within a code of honor that doesn’t betray the trust of customers.

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