Three user experience myths busted

Debunking common myths reveals valuable UX principles for design and testing.


A proven approach from creating a future-ready cloud foundation to managing a robust cloud environment.

Google Cloud Platform and SAP HANA integration—a match made for the enterprise cloud

After lagging behind, Google Cloud Platform becomes a cloud contender with SAP HANA integration.

Rethinking your cloud migration strategy: In-house IT or not?

To become a cloud-first company, you need a smart migration strategy—and the right people to get you there.

Big data analytics: How Decision Moments is leading the charge

Mindtree’s new big data analytics platform Decision Moments takes enterprise big data solutions to the next level. Learn more about what it can do.

Anticipating the needs of tomorrow’s traveler

Three necessary areas of development to keep pace with the travel and hospitality industry.

The digital trends transforming the global insurance industry

From self-service apps to pay-as-you-go policies, digital innovation offers new opportunities for insurers.

Chatbot Tracker: Is 2017 The Chatbot Year?

Insight about how chatbots definitely need to be a part of every retailer’s commerce strategy.

Digital transformation in 2017: three must-haves for success from the partner of digital transformation at Zinnov

Mindtree explores the most anticipated digital trends with Praveen Bhadada.

Transforming trade promotions from management to optimization

CPG enterprises need data integration, intelligence and analytics to enhance profitability.

Infographic: The 7 most underrated technology trends for 2017

Take a peek at the technologies worth watching in the coming year.

Mindtree cofounder shares his take on 2017 digital trends

Perspectives and predictions for the new year from an industry thought leader.

What does 2017 foretell for cloud computing?

Businesses should focus on these four areas to drive competitive advantage in the new year.

The 7 most underrated technology trends for 2017

Our take on the most impactful technologies coming your way next year.

Grow your brand with user-generated content

When it comes to travel planning, Millennials rely on UGC.

Preparing for an era of shoppable everything

Why—and how—to implement a headless commerce platform.

Seven building blocks for digital workplace transformation

A well-executed digital initiative can meet the diverse needs of your workforce.

Why hotels should adopt beacon technology before it’s too late

Retailers and airlines use beacons to offer personalized service—hotels should follow suit.

The evolving technology of chatbots

The way you talk to your customers is changing, says the CEO of Conversable.

Building consumer trust with better data stewardship

To gain customer loyalty, be transparent about how you collect, use and manage their data.

Using personas to build the workplace of the future

Learn how to meet the expectations of an evolving workforce.

Getting to the “Krux” of Salesforce with Einstein

Takeaways from Dreamforce 2016.

B2B e-commerce is growing fast, but customer experience still lags

B2B buyers are driving businesses to deliver personalized experiences.

Are your data and analytics initiatives Agile?

Agile never met a data project too big to implement. Here’s how to make it work for you.

How to prepare for the workplace of the future

Considering the expectations of an evolving workforce.

Digital transformation: Separating the signal from the noise

Which of these four digital trends provides the most promise for enterprises?

Help a new generation of travelers collect memories, not things

Digitally transforming your hospitality brand to thrive in the experience economy.

Toward a more holistic understanding of digital transformation

Digital initiatives are still crucial for businesses that want to thrive in the current economy.

How an innovation incubator can keep companies ahead of the curve

Design thinking is a key enabler for digital innovation and business transformation.

Chatbot apps: Winning the heart and minds of customers

Companies are racing to meet generational expectations and enhance the digital experience.

Winning in the age of personalization: Dinner event roundup

Discussions and debate about the latest trends in personalization.

Pokémon + big data = commercial opportunity

In the hunt for virtual creatures, companies may find new revenue streams.

The expanding role of data management platforms in digital marketing

Data management platforms (DMPs) are not new to digital marketing. Learn how they're expanding personalized marketing and enterprise capabilities.

Research reveals five key practices of world’s top marketers

In the new world of marketing, the most successful players have morphed from filling the funnel to carrying on sustained conversations with customers.

Making the most of conversational bots: Smarter usage, greater rewards

Conversation bots elevate your customer service, but that's not all. Learn what else they can do when implemented properly.

Context is king in personalization

Research from Mindtree emphasizes the growing importance of personalization in content marketing. But traditional approaches no longer cut it.

A closer look at Decision Moments, the breakthrough data analytics platform from Mindtree

Take a peek at the details behind the decision science platform that can help your business harness the potential of big data.

Four tips to help launch your digital journey

How to overcome challenges on the road to digital transformation.

The emergence of the citizen data scientist

Companies expect more from business intelligence these days, and that may mean better analytics for everyone.

How to foster greatness in unorthodox employees

When it comes to hiring, it pays to listen to the data—and not just your instincts.

The business case for conversational money management

Personalized interaction with the speed and immediacy of a digital just-in-time interaction.

Supercharge personalized marketing with machine learning

Personalized marketing based on data has become critically important in digital marketing. Discover how machine learning can boost personalization initiatives.

Target State: The Customer-Centered Digital Enterprise

Key drivers and enablers for organizations undergoing a digital transformation to achieve competitive advantage in the modern marketplace

Go beyond conversation apps to speak to banking customers

Online banking has seen widespread adoption by banking customers. Learn how conversation apps take customer service to the next level.

Cloud and Analytics: A Symbiotic Relationship

Cloud computing best enables the ability to deliver speedy insights to deliver relevant and targeted digital solutions

Personalization Strategies from the Consumer Goods Sales and Marketing Summit Workshop

Stories and discussions on shaping personalization initiatives in consumer goods industry

Decision Moments: What It Can Do For You

First data analytics platform to apply continuous learning algorithms to large data pools.

Retailers respond to changing digital shopping habits

Insights to how large brands, like Target and Walmart, are employing omnichannel strategies to stay relevant in a mobile-first world.

Personalization drives product sales; companies invest elsewhere

Study finds that personalization improves the customer experience and drives sales.

3 ways the hospitality industry can personalize the customer experience

Companies in the hospitality industry should use appropriate technology to build an enriched customer view to provide a personalized experience.

Retail and Politics: Strange Bedfellows?

There are significant connections - being personal, authentic, delivering the goods that are promised, and keeping a close eye on millennials.

More important than ever: Reliable demand signal management

Guidance on choosing a tool to extract, transform, cleanse, synchronize and manage data so you get the right business information.

Predictions 2016: The digital store engagement surprise

Learn about the initiatives that market leaders are implementing today.

Digital transformation going mainstream in 2016

Most major research firms and analysts agree that 2016 marks a tipping point in the digital economy.