Organizations often ask us to help them, digitize their value chain, develop sense and respond systems, and shape innovative business models and partnerships. These are the cornerstones to any organization embarking on digital transformation.
The challenge is that many businesses know what they want to do and analysts know how to solve the problem, but the data they need is not available.
This is where most organizations encounter a roadblock. There are several historical reasons why data is a barrier to making digital real. These include:
- Outdated and disparate IT systems
- Siloed departments
- Inconsistent data collection
- Lack of data management strategy
- Combination of structured and unstructured data recommended
A client recently came to us hoping to run customer analytics on overall web usage. While developing the proof of concept, however, we discovered that the client had no historical web log data. The vendor who supplied the data had not informed the client that the information would need to be requested ahead of time and would cost USD 60,000 for 12 months of historical data from one channel. As part of the analytics discovery phase, we found a lot of gaps and quality issues in the data they did have.
The mapping between different data sets is also a challenge. Another client of ours had attempted to map two data sets without any success, which limited opportunities for its sales and marketing teams.
How we can help
Mindtree has undertaken multiple engagements to help organizations like these define their data strategy. We organize workshops to help assess a client’s strategy and create a roadmap for digital transformation. As part of these workshops, business and IT stakeholders come together to discuss the current data landscape, data gaps, how data can help address business needs, and requirements for the future.
Mindtree works with clients to formulate the strategy for prioritizing and integrating disparate data sets. This can be achieved through rule-based mapping and mapping algorithms. Data mapping becomes the key to unlocking the complete picture of the business—a 360-degree view that can only be achieved with the right mapping between transaction, behavior, social and third-party data sets.
With strategy behind their data, as well as data mapping wireframes and accelerators, organizations can apply the benefits and insights achieved by having access to clean data across the value chain. And the business outcomes can be surprisingly faster than traditional data warehousing project timelines.
When you’re ready to start the conversation about transforming your data, contact us.