Retail and Politics: Strange Bedfellows?

(Article originally published by Retail TouchPoints)

What does the retail industry have to do with the current U.S. election season? Plenty, according to Retail TouchPoints editor David DeZuzio. His recent Editor’s Perspective column references Mindtree’s global study and the fact that 75% of shoppers said personalized promotions would encourage them to purchase relevant products. DeZuzio made this point under a section called “Personalization: How To Win Sales And Influence People,” noting that a retailer can “connect to its customers better than any politician ever dreamed of reaching his or her constituents” thanks to big data and digital media. Some other relevant connections between retail and politics?: the importance of being authentic, delivering the goods that are promised (and on time), and keeping a close eye on millennials via digital media.

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