Insights for Customer Obsessed Marketers

Integrated data management platforms drive better customer experience and increased insight.

Customer experience as the focal point for the journey to digital

Rethinking your strategies to know, engage, sell and retain your customers

Three user experience myths busted

Debunking common myths reveals valuable UX principles for design and testing.

Why workflows can transform the customer experience

Capturing and reflecting the customer journey

Could UX follow data and become its own vertical market?

Learn how cataloged user experiences and experience segments, refined through data-driven feedback, can create a powerful hybrid UX offering.

Google Cloud Platform and SAP HANA integration—a match made for the enterprise cloud

After lagging behind, Google Cloud Platform becomes a cloud contender with SAP HANA integration.

Rethinking your cloud migration strategy: In-house IT or not?

To become a cloud-first company, you need a smart migration strategy—and the right people to get you there.

Big data analytics: How Decision Moments is leading the charge

Mindtree’s new big data analytics platform Decision Moments takes enterprise big data solutions to the next level. Learn more about what it can do.

The successful cloud journeys of seven industry leaders

Learn how these companies took their cloud strategy to the next level with Mindtree.

Going beyond 360-degree customer management

The advent of cloud technologies provides greater customer visibility and more opportunities for personalization.